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October 31, 2004
American Family Association, Getting Worse
Filed under: Media
In the October 25, 2004 issue of Advertising Age, the industry mag for the ad world, a cover story read "Christian Group Spooks Advertisers." Writer Jack Neff gives a great report about the influence The American Family Association is having with their mission to "change the culture to reflect Biblical truth."
Although the AFA has had some impact on a few advertisers (Lowes, Tyson Foods, Kellogg, and others), the reality, according to AFA president Tim Wildmon, is that "...no, we have not succeeded. Things have only gotten worse over the past 25 years."
I applaud the efforts of the AFA, but I'm not quite sure they make sense.
If I'm an advertiser, why am I pulling spots running during Desperate Housewives when the very people who are asking me to pull the spots are not watching that show anyway? And if they are watching, isn't that a little hypocritical of the people watching to ask me to pull the spots?
The advertisers are not the ones to blame in my opinion. They want to sell their product so they go where their target audiences are. Yes, I understand that pulling ad dollars from networks will cause networks to re-think their content, but it still doesn't work out that way.
If you want to mess with the networks, stop watching television altogether. It's what many people are already doing and the networks are scrambling.
Actually, they're "desperate."
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