• Hi, I'm Brad Abare

  I'm a make-it-happen guy working with big idea people. I design teams and orchestrate strategy so that great ideas I believe in get done.
  
  I am Jamaica's husband, Foursquare's comm director, Personality's founder, and a catalyst for CFCC.
  
  

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Spent the majority of today with the Personality team. If you don’t know these people, you just have to meet them. They are a crazy fun crew!

We’re always refining our service offerings so that we can stay a leader in the cause marketing world. Several months ago we decided to test some of our own “genius” out on the company (us). So today we put ourselves through one of the processes we do for our clients and it was powerful! I think more organizations should be doing this. How do your products, services, promises work for you?

We spent four hours dissecting who we are, what we do, and who we do it for. It was some of the most productive four hours we’ve spent together in a long time. The results will be seen in subtle and significant ways in the weeks and months ahead.

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