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September 17, 2007
Jason Fried, 37signals
Filed under: Inspiration
Here's a great little video interview with Jason Fried, founder of 37signals. I've been a fan (and customer) of Jason and team for quite sometime. I appreciate their approach to business, design and communication.
One of the pull quotes for me from this interview was when Jason says they don't do long-term planning. They look ahead 90 days at a time. This past year I've been doing the same thing with the Personality team but I've always felt a little guilty. It seems like we should think further along. But when you break it down to 90-day outlooks, you're dealing with real decisions instead of hypothetical tangents.
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