• Hi, I’m Brad Abare

  I'm a make-it-happen guy working with big idea people. I design teams and orchestrate strategy so that great ideas I believe in get done.
  
  I am Jamaica's husband, Foursquare's comm director, Personality's founder, and a catalyst for CFCC.
  
  
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Every once in a while Jamaica and I get up on a Sunday morning and head to Starbucks for a morning drip and the Sunday paper. Wait a minute, isn’t this something that “old” people do? And who still reads the paper?

One of the reasons why newspapers and magazines will always be around is that they fulfill our need to “filter.” Reminds me of the book by Lisa Johnson when she suggests that one of the cravings of Gen X and Y is help to sort and sift through all of the clutter. The reason we like printed things are because they narrow the focus for us.

Having the world’s information at my fingertips is incredible. When someone sorts and sifts through information and presents it in a way that I can digest, it is powerful.

This is also why I like blogs.

The opportunity for both print and digital filters will continue to expand. Audience sizes will shrink but the amount of filters will continue to grow. And the bond between filterer and filteree will continue to morph and mingle into complex and codependent relationships.

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