I am Jamaica's husband, Personality's founder, Foursquare's comm director, CFCC's evangelist, and more.
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May 2, 2008
Personality Confidence Evaluation Tool
Filed under: Brad Works
Last week on the Personality blog we announced that we had been developing a tool that measured how confident an organization is in their communication. Earlier this week we rolled it out to our Think subscribers, and then today we made it public on the Personality site.
Aside from this being an obvious way to tickle the ears of new business prospects, I feel really good about how this has turned out and the potential help it can be to organizations that struggle with these issues. In our early tests and from feedback we've seen this week, people really appreciate the accuracy of the results. For those that submit their results to us, we take it a step further and send them an 11-page PDF called The Confidence Factor. It breaks down the Confidence Evaluation score and gives practical ideas on how to move your business from stuck to stellar.
Props to the Personality team for doing such a great job with this!
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