• Hi, I’m Brad Abare

  I'm a make-it-happen guy working with big idea people. I design teams and orchestrate strategy so that great ideas I believe in get done.
  
  I am Jamaica's husband, Foursquare's comm director, Personality's founder, and a catalyst for CFCC.
  
  
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I’ve been thinking a lot about simple succinct communication that gets the point across clearly and quickly. I don’t know about you, but I am overwhelmed at the amount of stuff (books, magazines, blogs, brands, emails, phone calls, ads, etc.) that seeks my attention. It’s no wonder that when communication is short and sweet, my capacity for comprehension and commitment is increased.

My team often pokes fun at my 2-3 word email replies. “Go. BA” is a regular response to many incoming emails. “Looks good. BA” and “Please handle. BA” are also repeated replies.

Keeping Twitter current has been a great lesson for me in capturing the big idea in as few words as possible (140 characters or less to be exact).

At the Webby Awards this year, all acceptance speeches were limited to five words or less. Brilliant.

Kevin Hendricks wrote a great post about Apple’s genius ability to say things succinctly with the latest iPhone announcement.

What’s your point already?

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