I am Jamaica's husband, Foursquare's comm director, Personality's founder, and a catalyst for CFCC.
I'm also blogging at:
Personality™
Church Marketing Sucks
« Lunch With Michael Reagan | Pursuit of Less Continues »
June 22, 2008
Precisely The Point
Filed under: Wisdom
I've been thinking a lot about simple succinct communication that gets the point across clearly and quickly. I don't know about you, but I am overwhelmed at the amount of stuff (books, magazines, blogs, brands, emails, phone calls, ads, etc.) that seeks my attention. It's no wonder that when communication is short and sweet, my capacity for comprehension and commitment is increased.
My team often pokes fun at my 2-3 word email replies. "Go. BA" is a regular response to many incoming emails. "Looks good. BA" and "Please handle. BA" are also repeated replies.
Keeping Twitter current has been a great lesson for me in capturing the big idea in as few words as possible (140 characters or less to be exact).
At the Webby Awards this year, all acceptance speeches were limited to five words or less. Brilliant.
Kevin Hendricks wrote a great post about Apple's genius ability to say things succinctly with the latest iPhone announcement.
What's your point already?
Trackback Pings
TrackBack URL for this entry:
http://www.bradabare.com/cgi-bin/mt/mt-tb.cgi/448
Comments
AMEN! Good point. JP
Seriously - HUGE. So much content, so little time. Things need to be communicated more succinctly, or I'm not interested.
Posted by: JESSE PHILLIPS at June 24, 2008 7:03 AM