• Hi, I’m Brad Abare

  I'm a make-it-happen guy working with big idea people. I design teams and orchestrate strategy so that great ideas I believe in get done.
  
  I am Jamaica's husband, Foursquare's comm director, Personality's founder, and a catalyst for CFCC.
  
  
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For the past year or so I’ve been researching and writing about the topic of identity and soul, and why that matters for individuals and organizations. It’s been a fascinating journey, especially since so much of what I do revolves around this topic. For example, at Personality, our whole profiling process is built around the ability to understand who an organization is and what to do as a result of that knowledge.

This issue of identity is also a significant pursuit at Foursquare because without a shared understanding of who we are, tribes are difficult to keep together or sustain.

A good chunk of my studying has stemmed from the book The Soul of the Corporation by Hamid Bouchikhi and John R. Kimberly. I reviewed this on the Personality blog.

I also wrote a 4-part series for Church Marketing Sucks that has resulted in a lot of good feedback–both in the comments section and directly to me via email. You can read Part 1, Part 2, Part 3 and Part 4.

For my keynote during the Echo conference later this month in Dallas, I’m looking forward to sharing the “live” presentation of this series, including some great videos to drive home the point.

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