• Hi, I’m Brad Abare

  I'm a make-it-happen guy working with big idea people. I design teams and orchestrate strategy so that great ideas I believe in get done.
  
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I’ve been a Seth Godin fan for many years and appreciate so much of what he suggests through his books and his blog. As with most things that become increasingly popular and mainstream, my enthusiasm and interest has the tendency to dwindle a bit. I like discovering unknown people and ideas, as Seth was so many years ago. I realize this is a direct result of my own pride and arrogance, but I’m working on those issues. So forgive me if this reflection of Tribes is more a reflection of my temperament.

I had the opportunity to read Seth’s latest little gem, Tribes, this past weekend. The first third of the book is excellent. Fresh, insightful and worth the cost of admission alone. The remainder of the book, as with so many of Godin’s goodies, seems to be redundant and tangent-filled as you progress to the end. This is the case for most books so Seth is not alone. I’m sure it’s that balance between having enough pages to justify a book versus a booklet. I digress. Again.

The big shift for Tribes is that Seth has moved away from his familiar marketing speak to a different conversation about leadership. In his previous books, Seth suggests that “everyone is a marketer.” In Tribes, he suggests that “everyone is now also a leader.”

Being both a member of several tribes and a leader of a couple tribes, I resonate with so much of what Seth writes about. “You can’t have a tribe without a leader, and you can’t have a leader without a tribe.”

Seth’s big call to action is that there are tons of different tribes all waiting to be led and “We need you to lead us.” “It takes only two things to turn a group of people into a tribe: 1) A shared interest and 2) A way to communicate.”

If you’re looking for a fresh take on leadership, this is an easy-breezy read. Tribes will give leaders a game plan for:

• Challenging the status quo
• Creating culture
• Developing your curiosity
• Using charisma to attract followers
• Communicating your vision
• Committing to a vision
• Connecting followers to each other

Go tribes!

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