• Hi, I’m Brad Abare

  I'm a make-it-happen guy working with big idea people. I design teams and orchestrate strategy so that great ideas I believe in get done.
  
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Don Hewitt, the founder of CBS’ 60 Minutes passed away last August. Last night, 60 Minutes dedicated their entire hour-long show to remembering Don’s life and, more specifically, the influence he had on television news.

I’ve been a fan of 60 Minutes for many years. Growing up, I remember my dad watching it every Sunday evening as it was the only official night of the week where everybody had to fend for themselves when it came to dinner. (Dad did all the cooking in our house of eight.)

I realize I’m the odd man out with my generation for liking 60 Minutes, but I think I’m the odd man out for a lot of things. I digress.

Learning about the man behind the show was quite a treat. I also couldn’t stop thinking about Neil Postman’s criticism about why television is killing us. “The A-Team and Cheers are no threat to our public health. 60 Minutes, Eye-Witness News and Sesame Street are.”

Admittedly, 60 Minutes is entertainment first and news second. Hewitt’s goal was to combine the two so that more people would be captivated by the stories.

It seems like everyone is talking about story these days. Don Hewitt was famous for four words that he said all the time. He said it to aspiring interns and he said it to his staff: “Tell me a story.”

Hewitt was also adamant about steering clear of the “issues.” He didn’t want to do stories about issues. He did stories about people. The issues would surface so long as people were the subject.

Tell me a story.

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