• Hi, I’m Brad Abare

  I'm a make-it-happen guy working with big idea people. I design teams and orchestrate strategy so that great ideas I believe in get done.
  
  I am Jamaica's husband, Foursquare's comm director, Personality's founder, and a catalyst for CFCC.
  
  
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I don’t know what it is about the human condition (well, I have some ideas), but it seems like we’re all suckers for a good underdog story. There also seems to be a correlation between the number of underdog stories and the external forces that seek to facilitate our demise. From the death defying miracles in Haiti, to the people that overcome-all-odds in the midst of a job loss, family tragedy or empty retirement account, there are those who accept reality and attempt to minimize its consequences. And there are those who confront reality in order to define its consequences.

I heard an interview with Jason Reitman, director of Up in the Air, about the dozens of people in the movie who shared their story of being fired and losing their job. The people were not actors. They were the real deal. You can’t help but sympathize with these people.

Mark Horvath is a story I’ve been a part of telling many times before, mostly because I was the guy who had to let him go when he worked for me over a year ago. How Mark used that moment of defeat is an inspiration that’s been capturing the imagination of many.

Mark would be a great candidate for this forthcoming movie:

How will you choose to work with your reality? Will you say it can’t be done? Or will you take everything you have and make history?

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