I am Jamaica's husband, Personality's founder, Foursquare's comm director, CFCC's evangelist, and more.
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Wisdom Archives
June 22, 2008
Precisely The Point
Filed under: Wisdom
I've been thinking a lot about simple succinct communication that gets the point across clearly and quickly. I don't know about you, but I am overwhelmed at the amount of stuff (books, magazines, blogs, brands, emails, phone calls, ads, etc.) that seeks my attention. It's no wonder that when communication is short and sweet, my capacity for comprehension and commitment is increased.
My team often pokes fun at my 2-3 word email replies. "Go. BA" is a regular response to many incoming emails. "Looks good. BA" and "Please handle. BA" are also repeated replies.
Keeping Twitter current has been a great lesson for me in capturing the big idea in as few words as possible (140 characters or less to be exact).
At the Webby Awards this year, all acceptance speeches were limited to five words or less. Brilliant.
Kevin Hendricks wrote a great post about Apple's genius ability to say things succinctly with the latest iPhone announcement.
What's your point already?
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March 8, 2007
Successful Limits
Filed under: Wisdom
Jeffrey Pfeffer wrote a column in the January/February 2007 issue of Business 2.0 entitled "The Agony of Victory." He makes the argument for why the greatest peril for a company is often its own success. Pfeffer suggests three strategies to help companies avoid "competency traps."
1. Avoid excessive specialization
Don't put all of your eggs in one basket. Diversify service offerings. Make sure your assembly line isn't setup to make just one type of vehicle.
2. Develop peripheral vision
Pay attention to the facts. Get a little paranoid. Don't focus on what you want to happen, focus on what is happening.
3. Foster an environment of learning and vigilance
Your greatest strength can be your greatest weakness. Understanding that, get your mind set accordingly.
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